Day of The Orchid x European Union

Thursday, September 7, 2017


I'm so excited to finally share with you this project I worked on in secrecy for several months this past Spring. In February 2017, I was approached by the Dutch Flower Agency and the European Union, to bring their "Show Who You Are" Orchid Campaign to life, through fashion illustrations married with photos of 12 different species of orchids. The premise of the assignment was to illustrate, both literally and figuratively, the various moments in which you could gift someone an orchid. Whether it's to celebrate someone's promotion or birthday, or help to brighten someone's day when they aren't feeling well, the orchid is such a beautiful way to say that you care. I had such an amazing and inspiring time articulating each of these scenarios using high fashion illustrations and photos of the orchids. I couldn't wait to share the results with you.

The best part of all is that you can hang these illustrations in your home with the downloadable calendar. And you can also discover which of these 25,000 different orchids best matches your personality by filling out the test using the Orchitypes tool here:

A little more information on the campaign here:
The ongoing promotion campaign ‘We feel better around orchids’ is an initiative of Flower council of Holland. The goal of the campaign is to inform consumers within the Netherlands, France, the United Kingdom and Germany about the versatility of the orchid, to inspire them and to stimulate awareness and sales. For more information please visit the following website:


I'm going to share my favorite sketches from the group here and on Instagram (though truthfully I love them all) and can't wait to hear your thoughts.

Much love,
Meag xx


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